Rising Sun Botanicals

Rising Sun Botanicals is an online essential oil distributor looking to improve its marketing strategy and reach.  Through extensive research, our team concluded that people know what essential oils are but don't know why they should use them. This problem led us to the insight, "There is comfort in familiarity." The overall message we want to send is Rising Sun Botanicals helps reinvent what feels like home. In our campaign, Bottle Of Memories, we created three videos that would live on social platforms like Facebook and Instagram to highlight real people's stories and how they find comfort in familiarity through scent. Beyond our campaign, we did a complete rebrand of Rising Sun Botanicals including logo, packaging, and web design.