Bang & Olufsen

B&O is a high-end electronic company that focuses on speakers and audio listening devices. They pride themselves on being able to "imagine the future differently, always going our own way to create innovative products of the highest quality with human-centered, inspiring experiences." Bang & Olufsen wants to become more of a household name, popular among more than just audiophiles. There is no better way to inspire experiences than through art that amplifies. For this B&O campaign, the iconic A9 speakers will be placed at shrines and memorials of different iconic artists like Bob Marley, Jim Morrison, Billie Holiday, John Lennon, and Janis Joplin. These speakers will act as a contemporary jukebox. Speakers will play songs from corresponding artists based on a playlist curated by the public. To add a song, view the live feed, and donate to WMF, you can access the B&O collaborative playlists through Apple Music.